If you’re looking for fresh sales channels in Europe – with massive traffic, strong brand recognition and a broad assortment that attracts millions of shoppers – Rozetka is a marketplace you simply can’t ignore. Now you can connect Rozetka to PowerHub, bulk list offers on the Ukrainian and Polish markets, pull orders directly into your operations, and dispatch parcels much faster than before.
Why Rozetka? Because your new customers are already there
Rozetka is the largest online marketplace and retailer in Ukraine, operating since 2005. According to available market analyses:
- the site records around 2.5 million visitors per day, making it one of the most popular websites in the country (cityhost.ua),
- hundreds of thousands of products are sold every month, which translates into many millions of orders per year (cityhost.ua),
- its catalogue contains over 60 million products – from electronics to groceries (store.torgsoft.ua),
- Rozetka operates its own network of more than 500 physical stores and pickup points across Ukraine, which significantly simplifies last-mile logistics (ROZETKA).
For sellers from Poland and the wider region, there’s more:
- in 2023, Rozetka launched its online store in Poland (rozetka.pl), expanding sales to Polish customers and the large Ukrainian community living in Poland,
- even before that, the company already had a warehouse in Poland to handle orders coming from Western markets (Wikipedia).
In other words – your potential customers are already buying there. The integration with PowerHub lets you join them without having to build traffic from scratch.
What sells on Rozetka?
Rozetka is a horizontal marketplace – you’ll find almost every product category you’d expect on a platform like Allegro or other major players (store.torgsoft.ua):
- Electronics & computers – smartphones, laptops, components, accessories, gaming.
- Home appliances & consumer electronics (AGD/RTV) – small and large appliances, audio equipment, TVs.
- Fashion & accessories – clothing, footwear, accessories.
- Home & garden – furniture, décor, lighting, garden, DIY, tools.
- Automotive – parts, accessories, car care.
- Baby & toys – strollers, accessories, toys, educational products.
- Pet – food and accessories for animals.
- Beauty & health – cosmetics, perfumes, beauty devices.
- Food & FMCG – groceries, household chemicals, everyday essentials.
This makes Rozetka a strong channel for electronics brands, but equally for fashion, beauty, home & living, sport, kids, pet, and food sellers.
Pricing model and commissions on Rozetka
Rozetka uses a model typical for large marketplaces (sellerhelp.rozetka.com.ua):
- a monthly subscription fee for sellers – an official plan is communicated at around €8.33 per month (or local equivalent),
- a commission on each sale (referral fee), which depends on the product category.
Based on various sources and analyses:
- commissions usually range from around 2–5% in some categories up to about 20% in others (for example selected fashion/beauty categories),
- additional promotion costs may apply if you use paid advertising tools such as campaigns, highlighted listings, mailings or top spots.
A detailed commission table is available after registration in the Rozetka seller panel. It’s worth reviewing it carefully to align your pricing strategy and margin with each category you plan to sell in.
PowerHub x Rozetka integration – because time to first sale matters
The PowerHub team has spent years simplifying complex e-commerce processes into a single, intuitive panel. The new two-way integration with Rozetka translates into very tangible business results:
- shorter order handling times,
- fewer manual errors,
- faster pricing decisions (thanks to live stock and price synchronisation),
- instant scalability – you can connect additional Rozetka accounts without changing how your team works.
In practice, just a few minutes after connecting your account you can:
- bulk list offers on Rozetka using product data stored in PowerHub,
- automatically update offer parameters (prices, stock, key attributes),
- manage all Rozetka orders in a single panel, even if you operate multiple Rozetka accounts,
- synchronise stock levels and prices in near real time,
- ship parcels faster thanks to PowerHub’s proven automations and carrier integrations,
- issue invoices and receipts for Rozetka orders,
- handle returns in a unified process together with other sales channels (when using the RMA module in PowerHub).
How exactly does the PowerHub x Rozetka integration work?
The integration with Rozetka is a two-way connection that covers both offers and orders – plus stock and prices.
Offers and products
With the integration in place, you can:
- create and synchronise listings on Rozetka directly from PowerHub,
- use one of several product data sources:
- your online store’s catalogue,
- the warehouse module in PowerHub,
- an external ERP system connected to PowerHub,
- bulk list thousands of offers in just a few steps – without manually filling forms in the Rozetka panel.
Orders and post-purchase handling
When it comes to orders:
- orders from Rozetka are automatically imported into the PowerHub Orders module,
- you can:
- handle them entirely inside PowerHub, or
- forward them to your shop/ERP, if that’s where final fulfilment takes place,
- after you create a shipment in PowerHub, tracking numbers are automatically sent back to Rozetka, so the buyer can follow the delivery without delay.
Multiple Rozetka accounts – one PowerHub panel
If you operate more than one seller account:
- PowerHub does not limit the number of Rozetka accounts you can connect,
- you can add as many as you need (for different brands, markets or product lines),
- all accounts are managed from one unified panel – shared automations, shared reporting, consistent process logic,
- the number of connected Rozetka accounts does not affect your PowerHub subscription fee.
Shipping Rozetka orders with PowerHub
PowerHub helps you manage shipping for Rozetka orders using:
- existing carrier integrations in PowerHub, including in particular Meest – both with home delivery and pickup at Meest Point locations,
- the Packing Assistant (PowerHub Assistant), which guides warehouse staff through locations, supports picking and packing, prints labels and minimises the risk of mistakes,
- automatic actions, which:
- select the right carrier and service based on rules (country, weight, order value, delivery method),
- generate labels and shipping documents,
- change order statuses,
- send notifications to customers.
Rozetka itself operates a wide logistics network and pickup points – by passing tracking numbers from PowerHub back to Rozetka, buyers see full shipment tracking in their Rozetka account, while you keep one consistent shipping process for all your sales channels.
Example use cases for the integration
1. Selling from a Polish warehouse to the Ukrainian market
You maintain stock in a single system (ERP, online store or PowerHub warehouse), and the integration takes care of:
- synchronising stock and prices on Rozetka,
- automatically importing orders,
- generating documents and labels,
- sending tracking numbers back to Rozetka.
2. Separate Rozetka accounts for different brands
If you operate multiple brands or product lines, you can:
- create a separate Rozetka account for each brand,
- choose which offers are published from PowerHub to which account,
- keep all orders in one Operations panel in PowerHub.
3. Scaling without growing headcount
A high volume of orders from Rozetka doesn’t have to mean adding the same number of new people:
- PowerHub automations remove repetitive manual work (status changes, documents, carrier selection, sending notifications),
- the Packing Assistant speeds up warehouse workflows,
- managers can focus on pricing, margin and assortment strategy instead of operational details.
How to start selling on Rozetka with PowerHub
Getting started is easier than it might seem:
1. Create your Rozetka seller account
- register your business, fill in the onboarding form, prepare your initial product file,
- after signing the agreement you’ll gain access to the seller panel and commission table (sellerhelp.rozetka.com.ua).
2. Configure the connection in PowerHub
- go to the Integrations section in PowerHub,
- add your Rozetka account (or multiple accounts),
- choose your stock source (online store, ERP, PowerHub warehouse).
3. Publish your first test offers
- select products, configure templates, map categories,
- check how your offers look on Rozetka and confirm that stock/prices are synchronising correctly.
4. Automate order handling
- set up automation rules (statuses, documents, carriers),
- configure the Packing Assistant for your warehouse,
- test the full flow: order → picking → packing → shipment → tracking number → status update on Rozetka.
Rozetka x PowerHub = the fastest way to Ukrainian and Polish customers
The PowerHub integration with Rozetka gives you:
- access to the largest marketplace in Ukraine, now also present in Poland,
- the ability to reach millions of buyers without building your own traffic from scratch,
- a two-way connection: offers + orders + stock + prices,
- support for multiple Rozetka accounts with no extra PowerHub subscription cost,
- end-to-end automation – from listing and synchronisation, through fulfilment and invoicing, all the way to shipping and returns.
If you want to grow sales in Ukraine and among Ukrainian consumers living in Poland, Rozetka is a natural next step.
PowerHub makes entering this channel fast, predictable and scalable.
Ready to join sellers on Rozetka?
Connect your account in PowerHub and see how quickly your products can reach new customers. 💙
